Kaleidescape Announces a Significant Expansion of Its U.S. Distribution Strategy
The Company Appoints Eight Leading Manufacturer Representative Firms to Support Increasing Sales Volume and Upcoming Product Launches
Sunnyvale, CA – May 6, 2015 – Kaleidescape, Inc. today announced a new initiative designed to better support the increasing sales and marketing requirements of its U.S. distribution network.
Under the program, eight leading manufacturer representative (rep) firms will immediately expand the footprint of the company’s existing national sales force. The move marks a milestone in Kaleidescape’s decade-long sales history and reflects a growing corporate commitment to improving sales support at the national and local levels.
“Today, we’re joining forces with some of the nation’s most respected and experienced manufacturer rep firms to make the Kaleidescape experience a more profitable one for dealers in our best-performing markets,” said Cheena Srinivasan, Kaleidescape Founder & CEO. “It is a very exciting period for our company and we’re proud to welcome these accomplished professionals to our team.”
The restructuring of the U.S. sales operation represents an important decision for the brand. The primary objective is to support Kaleidescape’s continuing expansion into lower price point, higher volume product segments and is a strategic cornerstone of that decision.
The eight firms are located in Metro New York, the Mid-Atlantic, Florida, Greater Los Angeles, the Mountain States, Texas, the Great Lakes, and New England.
“We were intent on finding rep firms that shared our forward-thinking approach to serving today’s rapidly changing marketplace,” added Srinivasan. “Our dealers will feel the benefits immediately as will their clients, and this important move will serve to take Kaleidescape to even greater sales successes moving forward.”
Kaleidescape is the must-have content source for luxury home cinema. Kaleidescape is the only online provider of films with full-fidelity audio and video from all the major studios. Kaleidescape’s Internet-delivered movie source-files include exclusive metadata that enables the company’s award-winning movie players to produce a truly astonishing home cinema experience. Kaleidescape’s renowned onscreen user interface and mobile app were crafted by and for movie lovers. Kaleidescape systems are installed worldwide in the best homes and yachts. Founded in 2001, and headquartered in California, Kaleidescape sells its products exclusively through custom integrators.
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