Kaleidescape Announces a Significant Expansion of Its U.S. Distribution Strategy
The Company Appoints Eight Leading Manufacturer Representative Firms to Support Increasing Sales Volume and Upcoming Product Launches
Sunnyvale, CA – May 6, 2015 – Kaleidescape, Inc. today announced a new initiative designed to better support the increasing sales and marketing requirements of its U.S. distribution network.
Under the program, eight leading manufacturer representative (rep) firms will immediately expand the footprint of the company’s existing national sales force. The move marks a milestone in Kaleidescape’s decade-long sales history and reflects a growing corporate commitment to improving sales support at the national and local levels.
“Today, we’re joining forces with some of the nation’s most respected and experienced manufacturer rep firms to make the Kaleidescape experience a more profitable one for dealers in our best-performing markets,” said Cheena Srinivasan, Kaleidescape Founder & CEO. “It is a very exciting period for our company and we’re proud to welcome these accomplished professionals to our team.”
The restructuring of the U.S. sales operation represents an important decision for the brand. The primary objective is to support Kaleidescape’s continuing expansion into lower price point, higher volume product segments and is a strategic cornerstone of that decision.
The eight firms are located in Metro New York, the Mid-Atlantic, Florida, Greater Los Angeles, the Mountain States, Texas, the Great Lakes, and New England.
“We were intent on finding rep firms that shared our forward-thinking approach to serving today’s rapidly changing marketplace,” added Srinivasan. “Our dealers will feel the benefits immediately as will their clients, and this important move will serve to take Kaleidescape to even greater sales successes moving forward.”
Kaleidescape has transformed the home entertainment experience for thousands of families around the world. Cinema buffs, parents with young children, and busy professionals seeking quality time with loved ones have chosen the Kaleidescape System as the entertainment cornerstone of their home. Founded in 2001 and headquartered in Sunnyvale, California, Kaleidescape sells its products through residential system integrators around the world. For more information, please visit www.kaleidescape.com.
Kaleidescape and the Kaleidescape logo are trademarks of Kaleidescape, Inc., and are registered in the United States and certain other jurisdictions. Other trademarks and trade names are owned by third parties and may be registered in some jurisdictions.