Multi-Studio Promotion Campaign Conceived to Expand the Market for 4K HDR Content

SAN DIEGO, September 6, 2017 – At a special press briefing held during the 2017 CEDIA Expo, Sony Electronics and Kaleidescape, Inc., announced today the availability of an exclusive 4K Movie Bundle promotion which has been specifically designed to deliver the ultimate 4K HDR experience to home theater equipment enthusiasts.

The promotion features Sony 4K HDR projectors, which have been acknowledged as the leading projectors by CE Pro’s Top 100 Integrators, along with the award winning Kaleidescape Strato 4K Ultra HD movie player. Any consumer who purchases a qualifying* Sony 4K HDR projector between now and March 31, 2018 will receive a bundle of ten 4K HDR movies, valued at up to $350.00, at no additional charge, from the Kaleidescape Movie Store**.This offer is also available to current owners of a qualifying Sony projector who then purchase a Kaleidescape Strato system between now and March 31, 2018. As a result, this promotional offer is expected to reach thousands of home theater enthusiasts.

The Sony/Kaleidescape 4K Movie Bundle features classic titles and new releases from a number of major studios, including Sony Pictures Home Entertainment, Universal Pictures Home Entertainment, 20th Century Fox Home Entertainment, and Warner Home Video. The bundle includes such recent hits as Spider-Man^TM: Homecoming from Sony Pictures Home Entertainment.

As leaders in their respective categories, both companies stressed the importance of delivering the ultimate 4K HDR experience to demanding enthusiasts.

According to Mike Fasulo, President and COO of Sony Electronics, “This joint promotion with Kaleidescape underscores our unwavering commitment to provide the finest in 4K HDR entertainment. Thanks to efforts like these, we’re confident that the overall market for 4K content will continue to grow across the industry.”

Cheena Srinivasan, Founder and CEO of Kaleidescape, further stated, “We’re pleased to partner on this promotion with Sony, the company that’s synonymous with 4K innovation, and shares our vision for delivering the finest picture and sound quality.”

This Sony/Kaleidescape 4K Movie Bundle will be highlighted in a variety of trade and enthusiast publications, as well as on Kaleidescape’s website and Sony’s Premium Home website. Both companies are collaborating on a number of efforts to bring this message to leading custom integrators.

* – Qualifying Sony projector models: VPL-VW285ES, VW365ES, VW385ES, VW675ES, VW885ES, VZ1000ES and VW5000ES

** – 4K movies from the Kaleidescape Movie Store require Strato or Strato C movie player.

MARVEL and all related character names: © & ^TM 2017 MARVEL. Spider-Man: Homecoming, the Movie ©2017 Columbia Pictures Industries, Inc. and LSC Film Corporation. All Rights Reserved.

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